Advertising Disclosure

FreshTapers is a publication, and publishing has costs. Hosting takes time and money, and so do photography and writing. Maintaining tools takes time too. Advertising is one of the ways a site like this pays for itself while keeping its guides free to read. This page explains how advertising works on FreshTapers, and how we keep it separate from editorial content.

Ads may appear on this site

FreshTapers may display advertisements on some or all of its pages. Where advertising is switched on, third party advertising providers may supply the ads, including Google AdSense if it is in use. This disclosure does not claim that a specific ad or a specific provider is active on a specific page at a specific time. Providers can change, and so can formats and placements, as the site develops.

An advertisement is content paid for by the advertiser. FreshTapers does not write it, and it is not the same as an article, guide or recommendation published on this site.

Advertisers do not control editorial content

An advertiser does not decide which haircuts FreshTapers covers, how a cut is described, which hair types a guide recommends a cut for, or which readers a guide advises to skip it. Payment for advertising does not buy a favourable mention, a better comparison result, or the removal of honest advice from a guide.

If advertising and editorial content appear on the same page, you should be able to tell them apart. We place and format ads as ads, and we publish editorial content as editorial content. If a third party ever pays for a piece of content, we will label it clearly as sponsored or paid content, so a reader can weigh it accordingly before acting on it.

Our Editorial Policy explains the same separation from the editorial side.

Personalised advertising and cookies

Advertising providers may use cookies or similar technologies to deliver, measure and, where permitted, personalise ads. Personalised advertising can use information about visits to this and other websites to select ads the provider judges more relevant. Non personalised advertising does not use that kind of profile in the same way, although providers may still use cookies for frequency limits and fraud prevention, and for measurement.

FreshTapers does not control which specific ads a third party provider selects for a given visitor, and we cannot review every ad a provider serves in real time. An ad appearing next to an article is not an endorsement of that advertiser, product or service by FreshTapers.

Our Privacy Policy and Cookie Policy explain cookies and information handling in more detail.

Your choices

You have choices about advertising and privacy. You can block or delete cookies in your browser settings, which affects which ads you see and how providers measure them. You can also use the advertising and privacy controls your browser and advertising providers offer, including controls for personalised advertising in Google's ad settings where Google advertising is in use.

Changing those settings will not remove editorial content from the site, and it will not affect the advice in our guides. It may affect which ads you see and how often you see the same one.

If you have a concern about a specific ad shown on FreshTapers, contact us at info@freshtapers.com with the page you saw it on and a description of the ad. We will review the concern and, where a provider gives us a control over that category of ad, we will use it where appropriate.